Jack Eric Grossman

Interaction and Product Design

ItalDesign Brivido Concept Car Interior

The Italdesign Brivido Concept was shown at the 2012 Geneva Motor Show.  Our team from the ERL worked closely with the Giugiaro design team and flew to Turin, Italy to integrate our working electronic interior.


The interior featured dual digital instrument clusters, a connected ipad with a loading slot in the dash, a touchscreen climate control with active switches that raise and lower into the dash, and digital rear view mirrors.

2012-italdesign-giugiaro-brivido-interior1Giugiaro Brivido Geneva 2012

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