Jack Eric Grossman

Interaction and Product Design

2010 Organic E: An Aesthetic Auto Motive Study

Assignment for Stanford Program in Design Art 360: Spheres of interest.

2010 Organic E: An Aesthetic Automotive Study

Matte card-stock and laster paper, 1/10th scale.  Mirrored for symmetry.

This formgiving exercise explored formgiving as a biological growth with simple rules and building blocks combining to literally “grow” the form from the wheels to the propulsion and passenger area.  As in natural evolution, I hypothesize that iterating this process will eventually arrive at maximum efficiency design where both surfacing and proportion are completely following function .

I started by creating the wheels and placing them on the grid in the proper wheelbase position. from here, the vehicle grew using 1 of 3 basic elements: a leaf like strip with a score and bend.  A thin strip capable of twisting, and a compound bend element.  The compound bend elements were the least common and used mainly as larger, structural pieces.

As the design progressed, I noticed that I was using a very “natural” process to find where to reinforce.  I would shake wheel in my hand and glue a reinforcing piece where the structure flexed the most, effectively strengthening the weakest link.  This “natural” process built rigidity with efficiency.


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