Jack Eric Grossman

Interaction and Product Design
Design Concept

Human Diagnosis Project

I am the Interface and Brand Designer for the startup Human Diagnosis Project, www.humandx.org.

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Logo redesign.  Abstraction of Step 4 (there are 3 steps to the medical board exam) was not connected enough to medicine.  This abstract, contemporary interpretation of the caduceus is simplified to its most basic elements with iconography, typography, and a color palette that conveys the sophistication of the software behind the application.

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I envisioned a new main menu that focused much more on gameplay, progress, and accomplishments.  The main menu mode was also distinguished as more significant in the hierarchy with its central location and larger button.

 

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Landing page appeals to visitors with aspirational story and ambition of the project.  Full interpretation of the design language.

globe_main

Concept main screen of a “star map” to see how much of the computational map is completed.  Through user testing, we discovered that the progress towards the goal of mapping human diagnosis was an important motivator.  Specifically, physicians wanted to see their individual contributions visualized in the entire map, something visualizers like Folding@Home did not do on the Playstation 3 visualization.

 

analytics

Another insight was that most med students see the app as a tool for training and also an assessment of the specialties that they need to work on.  The two screen concept above provides feedback in 2 categories.  The first is performance of the specialties, while the second evaluates game behavior traits.

Tesla Model S – Battery Module Engineering

On Dorian West’s Battery Engineering team at Tesla, I helped with the mechanical design of the Model S Battery Module.model-s-signature-red-motion_960x640

Modules contain the Panasonic 18650 battery cells and 12 Modules make up the Battery Pack.  The pack is a structural component of the car and sees demanding thermal and vibrational constraints.

ModelS_pack01Tesla Model S liquid cooled Battery Pack.

teslaMotorClubBattery

Individual cells connect in parallel to collector plates.  The thin wire-bond is an elegant, patented Tesla design that acts as a fuse if there is a cell fault. (Note that this image and information is public knowledge taken from http://www.teslamotorsclub.com)

 

tesla_model_s_launch-1

Preparing for the launch of Model S.

 

2020 Nissan Surtir Concept

This 3rd term project at Art Center reversed the typical notion of escaping into nature on the weekends, creating a vehicle designed for rural dwellers who enjoy venturing INTO the city.  In Spanish, Surtir means to replenish.  Presenting the 2020 Nissan Surtir, the CUV for families who explore the urban jungle.  Escape into the city.

Sketch that was inspiration for vehicle:

Package Drawing:

Surtir Package Drawing PDF

Buyer Profile:

Interior Concept:

Board of Surtir Interior Design

Redefining the Cantor Art Museum Experience

This two-week group project was a design intervention in MKTG 555: Designing Happiness, in the Stanford Graduate School of Business, led by Professor Jennifer Aaker.  The class takes scientific research on happiness and applies it to organizations, proving that there is ROI on spending that improve company culture.

We studied the Cantor Art Museum on Stanford campus and found design solutions to bring happiness to all aspects of the organization–patrons, donors, employees, curators, even security guards.  Follow link to full report PDF.

The following are sample slides:

Mapping the Cantor stakeholder’s interactions.  Note the curators have little to no contact with the patrons to see which exhibits are actually enjoyed.

Part of the timeline of the entire museum experience.

We interviewed Daphne, a regular, to learn more about the museum patrons.  She enjoyed the quiet weekdays, when she could let her toddler walk around the exhibit.

Some design solutions inspired by our talk with Daphne.

Interview of the gift shop cashier.

View full report PDF

Canson Renderings

Quick ideation vehicle sketches, Marker, Prismacolor, on colored Canson, in the style that Syd Mead made famous.

Gigi Bros. Imports: Business Card

This card is for a fictitious mechanic shop named Gigi Bros. Imports.  The assignment called for a business card design that was simple yet memorable. These cards were designed in Adobe Illustrator, crafted from cardstock on a laser cutter, and assembled by hand.  The paper fastening was inspired by traditional pop-up book art.  The mechanism is durable but intentionally hard to grab so it takes effort to move the piston, framing the catch phrase, “Needs a tune up.”

Sling Chute

Personal Statement Stanford Graduate Program in Design, December 2010

Sling Chute.  A Dream of Transport in the 21 Century.

Digital Renderings in Photoshop  Displayed on projector surface with acrylic laser cut title plaque.


The Display on Personal Statement night.

Title Plaque

The Making Of.

 

 

 

 

Working on city renderings in Photoshop.

Acrylic cutting for the plaque.


Passive Agressive: Dystopian Future


This Art installation will be on display at Stanford sometime in 2011.

Excerpt from Wikipedia in 2035″

“In 2011, two Stanford students invented a firearm to render traditional revolvers obsolete. Inspired by Russian Roulette, their firearm allowed users to input the odds that the gun would fire. Sales flourished among thrill-seekers who would set the odds dangerously low in hopes of fame and fortune. Such stunts spun into a variety of game shows broadcast over the Internet. By this time, the firearms were cloud-connected and their odds of firing could be set remotely.

What started as controversial game shows to resolve minor domestic disputes (for example, in the show The Scarlet Number (2015-2019) an adulterous spouse would give reasons for her or his infidelity and viewers would vote on the appropriate odds of execution) quickly gained acceptance as a more just and democratic system of law. The system now provides prompt and inexpensive justice for most of the world’s population. At the time of writing, the average odds of execution are 1 in 1.6062 for murder, 1 in 212.33 for grand theft auto, and 1 in 12,234 for petty theft.

Given the worldwide success of this system, we propose repurposing this system to the fight against our dwindling natural resources. The apparatus at your right demonstrates the functionality of this system. Each time you consume a resource (represented by candy), your odds of execution (represented by a balloon popping) increases. We hope that this will foster greater frugality and respect for the scarcity of our natural resources.”

 

 

Needle retracted.

 

Needle engaged.